CONSULTANCY

Brand & Concept

In this step we further shape the project by creating a synergistic concept a clear positioning identity, services, signature products, private label products and distinctive touches. We also translate the concept into a functional space plan through an initial design study and inventory on your preferences and objectives to avoid in-effective design and costly operational in-efficiencies.

Deliverables:

Concept book
Including: the types of services to be provided, menu of services and packages, customized packages for health and wellness guests, a profitable retail environment and culture
Brand strategy program
Including: mission, vision, brand positioning, brand differentiators, brand values, name, logo and look and feel

Marketing proposition
Including: the types of services to be provided, menu of services and packages, customized packages for health and wellness guests, and a profitable on line and retail environment

Interior programming book
Including:

design approach, site and building summary, guest and staff description and needs, design issues, concept and inspiration, square footage analysis, adjacency and criteria matrices